bg_image

Why Chief Marketing Officers (CMOs) have high turnover? 4 Nuggets to succeed in new CMO role

CMOs have the highest turnover rate in the C-suite, with an average tenure ranging from 35 to 41 months, and…

7 Tenets Bridging the Content Gap between Sales and Marketing

Marketing generates enormous content, which 70 to 80% which Sales does not use, and sales spends nearly 30% of their…

Why do we love Swag? 5 ways to use swag at Tech events

I was in AWS re: Invent at Las Vegas this week and the exhibition hall was illuminated with colorful booths.…