In the midst of the recent tech downturn, the Customer Marketing and Advocacy (CMA) function has experienced significant reductions, standing out in contrast to other marketing areas. Despite its increasing importance over the past decade,…
Browsing Category Sales and Marketing
7 Tenets Bridging the Content Gap between Sales and Marketing
Marketing generates enormous content, which 70 to 80% which Sales does not use, and sales spends nearly 30% of their time looking for or creating new content. (Source- CSO Insights). Why is the gap and…
Why does Pure Storage continue to survive and thrive in competition?
Disclaimer– I am a Pure Storage employee and this is my independent analysis using publicly available information and the business frameworks that I have written in my personal website https://sandeepsastry.com/ Global Crises often pave the…
7 Key Takeaways from Revenue Operations Conference OpsStars 2019
It is that week of the year when San Francisco is taken over by 170,000 attendees to Dreamforce, the Salesforce Annual User conference. Several companies that are part of the Salesforce ecosystem have events and…
Leverage Value from B2B Customer Reviews: Amplify Customer Voice
Just as we use Amazon reviews for shopping, Trip Advisor for travel and Yelp for restaurants in the consumer world, over the last five years there is the emergence of customer reviews in the Business…
Chief Revenue Officer- Fancy or Real Job?
Cover Photo Source- Courtesy Cerius Executives Last week, Blackberry, in their quarterly earnings call, announced that CFO Steve Capelli was taking on a new role of Chief Revenue Officer. The announcement did the preempt the…
Why do we love Swag? 5 ways to use swag at Tech events
I was in AWS re: Invent at Las Vegas this week and the exhibition hall was illuminated with colorful booths. Amazon Web Services (AWS) re: Invent conference is well attended by over 40,000 people The…
Linkedin Profile Photo Really Matters!!!
One of my friends recently saw my professional profile photo and politely told me that I could do better. I was having a déjà vu of my late mom telling me to pose to photographs…
Do Customers really know what they want?
Henry Ford, the pioneer of auto industry once said- “ If I asked people for what they wanted, they would have said faster horses”. Apple’s Cofounder Steve Jobs said in an interview said “ It’s…