Most GTM teams are drowning in data. Very few are making better decisions with it.
Sharper intelligence. Coordinated execution. Measurable revenue impact.
The Real Problem
Sales, Marketing, and Customer Experience teams each have their own dashboards, their own definitions, and their own version of the customer. The result is fragmented execution — high-value accounts inconsistently prioritized, expansion opportunities left untracked, and customer feedback that never makes it into growth decisions. Revenue leaks not from lack of effort, but from lack of alignment.
Results from past engagements at Cisco and Pure Storage:
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3–5%
improvement in win rates from disciplined GTM alignment and customer value modeling
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20%
increase in bookings from structured expansion tracking and whitespace prioritization
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4x
improvement in sales content adoption when customer intelligence is embedded in enablement
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How I Lead GTM, Customer Value & Revenue Intelligence
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01
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Customer Value Modeling Scalable scoring frameworks that rank accounts by revenue contribution, adoption depth, cross-sell potential, pipeline influence, and strategic alignment. So your team focuses on the accounts that actually move the number. |
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02
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Cross-Sell & Expansion Tracking Structured tracking of product penetration and whitespace opportunities to improve growth predictability and reduce reliance on net new pipeline alone. So expansion becomes a repeatable motion, not a happy accident. |
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03
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Voice of the Customer Integration Structured mechanisms to capture authentic customer feedback and embed sentiment and reference signals directly into growth decisions. So customer intelligence shapes strategy, not just quarterly review decks. |
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04
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Unified Revenue Analytics Sales, Marketing, and Customer Experience aligned around shared definitions and coherent performance metrics — eliminating the fragmented reporting that slows decisions. So everyone is working from the same version of the truth. |
What This Enables
| ▶ Coordinated Revenue Execution Sales, Marketing, and Customer Experience operating from a shared, standardized view of customer and revenue performance. |
▶ Prioritized Expansion Clear visibility into high-impact accounts and whitespace opportunities — with disciplined focus on what drives growth. |
▶ Insight-to-Action Discipline Customer intelligence that directly informs pipeline strategy, retention planning, and expansion execution. |
How I Think — and What I Bring
Twenty years across Sales, Marketing, and Customer Experience at Cisco, Chevron, and Pure Storage taught me that GTM problems are rarely data problems. They are alignment problems — teams with different incentives, different definitions, and different views of the customer pulling in different directions. The work is getting them onto the same page, with the same intelligence, executing against the same priorities.
That perspective shapes every engagement — grounded in what the data actually shows, not what the latest GTM framework promises.
Ready to Turn Customer Intelligence into Revenue Execution?
Whether you’re rebuilding your GTM motion, struggling with cross-functional alignment, or looking to unlock expansion revenue from existing accounts — let’s talk.