In the midst of the recent tech downturn, the Customer Marketing and Advocacy (CMA) function has experienced significant reductions, standing out in contrast to other marketing areas. Despite its increasing importance over the past decade,…
Posts tagged Marketing
Chief Revenue Officer- Fancy or Real Job?
Cover Photo Source- Courtesy Cerius Executives Last week, Blackberry, in their quarterly earnings call, announced that CFO Steve Capelli was taking on a new role of Chief Revenue Officer. The announcement did the preempt the…