Underutilized and Untapped Customer Marketing & Advocacy (CMA): Harnessing True Value

In the midst of the recent tech downturn, the Customer Marketing and Advocacy (CMA) function has experienced significant reductions, standing out in contrast to other marketing areas. Despite its increasing importance over the past decade, it seems that the full power and potential of CMA is still underutilized by many companies. In this article, I…

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