December 1, 2023
Underutilized and Untapped Customer Marketing & Advocacy (CMA): Harnessing True Value
In the midst of the recent tech downturn, the Customer Marketing and Advocacy (CMA) function has experienced significant reductions, standing out in contrast to other marketing areas. Despite its increasing importance over the past decade, it seems that the full power and potential of CMA is still underutilized by many companies. In this article, I…
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ssllc
October 29, 2019
Leverage Value from B2B Customer Reviews: Amplify Customer Voice
Just as we use Amazon reviews for shopping, Trip Advisor for travel and Yelp for restaurants in the consumer world, over the last five years there is the emergence of customer reviews in the Business to Business (B2B) tech world. Today buyers increasingly measure the value of products and services not just by features and…
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