BUSINESS

The Tipping Point: How Little Things Can Make a Big Difference

This is a book about Social Sciences but very business relevant. Malcolm Gladwell is a journalist, contributor and presents some interesting theories on word of mouth such Law of the Few; Connectors- people who amazing ability to bring people together, Mavens- make change happen through ideas and information and Salesmen – who skills to persuade us when we are unconvinced of what we are hearing.

How To Win Friends and Influence People- Dale Carnegie

One of the global best sellers and the Dale Carnegie’s capstone work. Warren Buffets has his Dale Carnegie Training Certificate hung in his office wall and attributes his success to the principles he learned from the Dale Carnegie training.

Lean Customer Development: Building Products Your Customers Will Buy- Cindy Alvarez

A Lean Startup series book started Eric Ries/ Steve Blank. It is relevant for all sizes of companies. The main premise is that you need to come up with hypothesis of your customers wants, interview them with open ended questions and validate your hypothesis with their answers and find more about the painpoints. It is an hands on book with practical tools and sample questions to ask customers.

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

One of the best strategy books available especially finding those white spaces that the competition has not tapped. The authors compares Red Oceans- beating the competition to Blue Oceans- making the competition irrelevant.

How I Raised Myself from Failure to Success in Selling- Frank Bettger

A must have book for a salesman and also anybody interested in selling . It was written in 1940s and the foreword was written by Dale Carnegie.