Sandeep Sastry is aseasoned Strategy and Operations leader who has worked cross-functionally among Sales, Marketing, Customer Success (Support and Services) teams within major Fortune 500 companies - Cisco and Pure Storage. He has also held Corporate Strategic Planning roles in Siemens IT Arm and Global IT Merger Integration Program Management roles in Chevron.
Underutilized and Untapped Customer Marketing & Advocacy (CMA): Harnessing True Value
In the midst of the recent tech downturn, the Customer Marketing and Advocacy (CMA) function has experienced significant reductions, standing…
Post Comment
Leverage Value from B2B Customer Reviews: Amplify Customer Voice
Just as we use Amazon reviews for shopping, Trip Advisor for travel and Yelp for restaurants in the consumer world,…
Do Customers really know what they want?
Henry Ford, the pioneer of auto industry once said- “ If I asked people for what they wanted, they would…