Why Chief Marketing Officers (CMOs) have high turnover? 4 Nuggets to succeed in new CMO role
CMOs have the highest turnover rate in the C-suite, with an average tenure ranging from 35 to 41 months, and even lower at 24 to 36 months among B2B Tech CMOs, according to Forbes/IDC. The pandemic has further intensified the challenges faced by CMOs as marketing becomes more tightly integrated with technology, and companies undergo…
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ssllc
7 Tenets Bridging the Content Gap between Sales and Marketing
Marketing generates enormous content, which 70 to 80% which Sales does not use, and sales spends nearly 30% of their time looking for or creating new content. (Source- CSO Insights). Why is the gap and misalignment between Sales and Marketing? In this blog post, I provide 7 tenets to bridge the pertinent content gaps that…
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ssllc
Why do we love Swag? 5 ways to use swag at Tech events
I was in AWS re: Invent at Las Vegas this week and the exhibition hall was illuminated with colorful booths. Amazon Web Services (AWS) re: Invent conference is well attended by over 40,000 people The tech company event marketing teams spend a lot of time planning the visual booth experience, staffing the booth with their…
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