Underutilized and Untapped Customer Marketing & Advocacy (CMA): Harnessing True Value
In the midst of the recent tech downturn, the Customer Marketing and Advocacy (CMA) function has experienced significant reductions, standing out in contrast to other marketing areas. Despite its increasing importance over the past decade, it seems that the full power and potential of CMA is still underutilized by many companies. In this article, I…
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Leverage Value from B2B Customer Reviews: Amplify Customer Voice
Just as we use Amazon reviews for shopping, Trip Advisor for travel and Yelp for restaurants in the consumer world, over the last five years there is the emergence of customer reviews in the Business to Business (B2B) tech world. Today buyers increasingly measure the value of products and services not just by features and…
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Do Customers really know what they want?
Henry Ford, the pioneer of auto industry once said- “ If I asked people for what they wanted, they would have said faster horses”. Apple’s Cofounder Steve Jobs said in an interview said “ It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you…
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