Sandeep Sastry is an Enterprise Strategy and Technology leader with cross-functional experience spanning IT, CX, Marketing, and Global Sales Operations& Enablement across organizations such as Cisco, Chevron, and Pure Storage.
Underutilized and Untapped Customer Marketing & Advocacy (CMA): Harnessing True Value
In the midst of the recent tech downturn, the Customer Marketing and Advocacy (CMA) function has experienced significant reductions, standing…
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Leverage Value from B2B Customer Reviews: Amplify Customer Voice
Just as we use Amazon reviews for shopping, Trip Advisor for travel and Yelp for restaurants in the consumer world,…
Do Customers really know what they want?
Henry Ford, the pioneer of auto industry once said- “ If I asked people for what they wanted, they would…